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My prototypical customer is a 5'7'" 144 pound man who is currently 36 years old. He has very short hair to save himself from any extra heat in the scorching Florida sun and maintains slight stubble around his chin. He is never the type that is too concerned about appearance, he is more focused on himself and simply living each day with the intent of fulfilling his responsibilities. His mantra is and always has been "work hard now to live the dream later." He currently has no children or spouse---pursuing a family or a relationship has never been a desire nor a priority for him. He drives home after each work day in his dark blue 2012 F-150 truck. His truck has endured some bumps and bruises because of all the materials it has carried over the years: asphalt shingles, stone-coated steel, and rubber slate to name a few. Once he gets home, he goes to the living room, turns on the television, and tunes into the sports channel. He is an avid fan of baseball and watches his team, the Cleveland Indians, whenever time permits. Watching television has always been a routine aspect of his schedule after work, and for good reason: it requires very little to almost no stimulation. After a day full of taxing labor, he looks forward to his nightly television time---winding down on the sofa and enjoying America's past time. Although only 36 years old, he feels as if the intensive labor of his job has taken a toll on his body---his youth feels like a thing of the past. Despite the rigors of his job, he never flinches when the sun rises and a new day begins. He feels lucky and appreciates the essence of hard work. Since he was a young child, he always applied the lessons from his favorite book, "Little Britches: Father and I were Ranchers." This book was given to him by his late father, and details the importance of respect, hard work, and a strong family structure---all of which he hopes to fully embody in the future.

After creating my prototypical customer, I realized that I do not have too much in terms of the external traits of my avatar. For example, I do not have stubble or super short hair. However, I did find some of the internal character traits to be similar, especially regarding the importance of hard work and determination. Just like my prototypical customer, I always appreciate the little things in life and try not to take anything for granted, even with situations get tough. Thus, I do not think having these similarities was a coincidence. Rather, it seems that I projected my own values and convictions into the avatar I created. However, I also did take into account the rigorous demands of an occupation such as roofing and used that to mold the narrative of my prototypical customer.